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Using Webcrawling of Publicly Available Websites to Assess E-commerce Relationships

机译:使用公开网站的Web爬网评估电子商务关系

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We investigate e-commerce success factors concerning their impact on the success of commerce transactions between businesses companies. In scientific literature, many e-commerce success factors are introduced. Most of them are focused on companies' website quality. They are evaluated concerning companies' success in the business-to- consumer (B2C) environment where consumers choose their preferred e-commerce websites based on these success factors e.g. website content quality, website interaction, and website customization. In contrast to previous work, this research focuses on the usage of existing e-commerce success factors for predicting successfulness of business-to-business (B2B) ecommerce. The introduced methodology is based on the identification of semantic textual patterns representing success factors from the websites of B2B companies. The successfulness of the identified success factors in B2B ecommerce is evaluated by regression modeling. As a result, it is shown that some B2C e-commerce success factors also enable the predicting of B2B e-commerce success while others do not. This contributes to the existing literature concerning ecommerce success factors. Further, these findings are valuable for B2B e-commerce websites creation.
机译:我们调查了电子商务成功因素,这些因素对商业公司之间商务交易成功的影响。在科学文献中,引入了许多电子商务成功因素。其中大多数关注公司的网站质量。他们对公司在企业对消费者(B2C)环境中的成功进行了评估,在这种环境中,消费者根据这些成功因素(例如,网站内容质量,网站交互和网站自定义。与以前的工作相反,本研究着重于利用现有的电子商务成功因素来预测企业对企业(B2B)电子商务的成功。引入的方法基于从B2B公司的网站中识别代表成功因素的语义文本模式。通过回归模型评估B2B电子商务中已确定的成功因素的成功性。结果表明,某些B2C电子商务成功因素也可以预测B2B电子商务成功,而其他因素则不能。这有助于有关电子商务成功因素的现有文献。此外,这些发现对于B2B电子商务网站的创建非常有价值。

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