Discussion on Usability and Optimization Issues in Overseas University Websites: A British University as an Example

摘要

According to the reality that visitor's expectations for search quality are far beyond what today's overseas university websites actually deliver, the paper discusses some usability and optimization issues in the overseas university websites. Taking a British university -- Bournemouth University as an example, the paper makes a detailed analysis by identifying the usability issues, evaluating the language used and the effect of the email system, and analyzing problems about a degree scheme """"landing page"""" with regard to Search Engine Optimization. Then some website optimization suggestions are proposed in order to further improve the presentation effectiveness of the university website.