A New Business Model for E-commerce: T-commerce and Its Implications on　Financial Institutions

摘要

Since the mid-1990s, due to the worldwide spread of the internet, the new frontier of E-commerce has evolved from narrowly defined E-commerce to Mcommerce and T-commerce. T-commerce can be defined as follows: customers using Interactive DTV (iDTV) and telecontroller to make inquiries, orders, or payments on certain products, or to conduct financial transactions such as banking and stock trading. This thesis constitutes an examination of T-ommerce in the aspects of its business model, value chain and future development, and a proposed plan for financial institutions to utilize T-commerce.