Research on Strategic Transformation of Cooperative Competition among Enterprises

摘要

Nowadays, the cooperative competition among enterprises has become the dominant mode of competition. Why has this strategic transformation appeared? There have been changes in the following aspects: the consumer demand, the purchasing behavior, and the integrated operation of industries and enterprises. Based on the elaboration of these changes, this thesis analyses the cooperative competition and discusses the operating policy respectively at the following three levels. Firstly, the idea for strategy is evolving from "exclusive competition" to "cooperative competition";secondly, the strategy approach is developing from the "possession of resources" to the "integration of resources"; thirdly, the implementation of strategy is progressing from "single manner" to the "composite manner".