Analysis of Competitive Advantage in Chinese Tourism Service Trade

摘要

International tourism service trade is a significant part of international trade. Tourism is also an industry with huge potential growth. China's international tourism service trade has made great contribution to the international service trade and economic growth. This paper explores the international competitiveness and makes comparison of tourism service trade with other nine tourism services trade powers, by establishing the comprehensive evaluation index system according to the export market share index,export & import index and revealed comparative advantage index.Subjective and objective Weighting Methods are used in this paper. The analysis shows that the RCA in our tourism service trade is relatively weak. Tourism service has certain competitiveness in China, but still fall behind more advanced countries. We should take effective measures further to improve the international competitiveness of our tourism service trade.