Consideration on Post-Disaster Reconstruction and Integration of Core Advantages of Tourism Resources in Dujiangyan City

摘要

Wenchuan earthquake made a major disaster to tourism in Dujiangyan,Sichuan, after which the reconstruction is the key opportunity to conformity tourism resources. Known for all, fiercer and fiercer tourism market is requiring higher to tourism product. It is the only way for tourism destination to hold own competitive advantages,programme and explore t(o)urism product to make a place in tourism market. This paper discusses around the question that how related institutes and the public in Dujiangyan City to build tourism brand using their characteristic tourism resource, so that to make resource advantages turn to be competitive edge, and provide a thinking path for resource-oriented sightseeing district to seize the opportunity in making their own tourism industry advantage.