Perceptual Semantics Discussion of Product Design

摘要

Reasonable semantic expression of product design is the key for people to understand them. Product designers' correct analysis and proficient application to design perceptual semantics,will help the communication be tween designers and users,and help to shape the image of successful products.Based on perceptual semantics of prod uct design,this article made deep analysis on those product perceptual semantic elements,as well as the formation of consumer perceptual semantics,raise the product design perceptual semantics from abstract feelings to realistic forms, so as to foster a sense of designer and better serve the consumer and product design.