Consumer Conservation, Demand-Reduction and Fuel-Switching Behaviors among Agriculturists in California, Summer 2001

摘要

Twenty agriculturists from diverse sectors of California's agricultural community were interviewed regarding their understandings of energy use and their behavioral responses to the state's energy crisis of 2000 and 2001. Specifically, their perspectives and reported actions are examined in respect to energy efficiency incentives, such as the California Energy Commission's peak load reduction program. Interview participants' experiences reflect responses to several key motivators of behavioral change, including: supply uncertainty, price increases, messages about energy efficiency, and program interventions.