The demo does it: Retailers find success with in-store educational opportunities

摘要

Fall is a great time to think about seasonal cooking classes and events that not only educate shoppers but boost sales of a featured product. Back-to-school time is a great opportunity to offer culinary presentations, because many families return to aregular schedule of eating dinner together during the school year. Many grocers have found that cooking demonstrations, truckload sales, seasonal seafood promotions and other events heighten their customers' understanding of the protein. These events also can get shoppers more excited about supermarkets' fresh seafood departments, which experienced only a 0.1 percent sales increase in 2008, according to research and consulting firm The Perishables Group.