摘要：There is no mystery to what an event economy is. As a matter of fact, it is just a group of people interacting with one another as they seek after their better lives and get impressive experience through it, because the behavior of the event economy reflects the behavior of the individual enterprises who positively and mainly make up the special economy, actually it is a very essential component for the whole economy. When we decide to take up research, we never neglect the individual and even the smaller ones, especially those innovative ones.Event management has become an innovative product of the whole complexity that can be marketed as an important component. More and more innovative managers are seeking more benefits both economically and spiritually than the show of a certain event itself. This essay stresses that the innovative managers and creativity management should use multiple researching approaches. Therefore these multiple researching methods would be functional and more significant to the event enterprises.This article reveals that some practical value and actual significance will be shown through the combination of these two methods for a certain event, and the follow-through and constant researching tasks are required to be made up later on accordingly, in terms of aiming at a certain event. Researching could be also done through the analyzing variables of the organizers, professional participators, and even exhibitors. Besides, discussion issues and suggestions for future research in the field of convention and meeting management of event enterprises are proposed here strategically.The writers had adapted comprehensive analysis to target the professional planners, repeat exhibitors and those professional visitors, whose real satisfaction, behaviors, attitudes, views, perceptions, and preferences and observations of these specific groups could be identified. All these above are pointed out by analyzing in qualitative researching ways. The finding is that we should focus on multiple researching methods to a certain event constantly or make the event enterprises think in this way and to sum up the shaped model and give out some helpful tips for the development of the event, perhaps for the benefits of those relative consultants. What we are really going to do is to open our mind and to instruct the industry development.
