消费者嵌入式开放创新价值生成过程研究--基于消费类电子信息产品技术创新的视角

摘要

消费类电子信息产品创新过程越来越重视客户体验和需要，将顾客视为最终消费者的企业－顾客互动式创新模式已经难以满足消费类电子技术高速创新的需要。提出顾客嵌入式开放创新的概念和内涵，并对消费类电子信息产品顾客嵌入式开放创新过程和创新价值生成过程进行剖析，有助于探究顾客嵌入技术创新的轨迹，以期为相关产业开放式技术创新提供参考。%More and more consuming electronic information product companies focus on customers experience in the inno-vative process and choose open innovative models to fit customer needs. The businesses and customer interactive innovation model which treats consumers as the final consumer is barely to meet the high speed of consuming electronics information technology innovation. In the paper,the concept and content of embedded customers open innovation is proposed,and the consumer embedded open innovation process of consuming electronics and information technology products and its value generation process is explored,which will help exploring the trajectory of embedded innovation in order to provide a refer-ence to open technology innovation for related industries.