基于产品创新的消费类电子产品供应链价值创造研究

摘要

从产品创新的视角构建涉及产品质量改进的供应链价值创造模型,并通过模型分析发现,消费类电子产品制造商进行产品创新对自身价值、零售商价值、消费者价值以及供应链价值具有促进作用;同时也表明在产品创新情形下,制造商研发效率对提升产品质量改进、供应链价值以及供应链各主体价值的重要意义.而后根据数值和仿真分析的结果,进一步验证所得结论的有效性.%From the perspective of product innovation,this paper constructs the model of supply chain value creation with regard to the improvement of production quality.Through the analysis of the model,we find that the consumer electronics manufacturer carrying on production innovation can improve its value,retailer value,consumer value and supply chain value.Meanwhile,under the situation of production innovation,R&D efficiency of manufacturer shows its crucial significance to improvement of production quality,value creation of supply chain and value creation of supply chain's principle parties.According to the result of numerical analysis and simulation,this paper further verifies the effectiveness of all obtained conclusions.