以人为本的高职市场营销专业人才培养模式构建

摘要

Recently, people pay more attention to humanism in the reform of talents educating modes in higher education, but there is little achievement no matter in the systemic theories exploring or in the practice of education. This paper analyzes the talent educating mode based on the thought of humanism and explains the practice of Guangzhou City Polytechnic in constructing a people oriented talent educating mode in Marketing Major.%关注人本主义是近年来高等教育人才培养模式改革的主旋律，但系统的理论探索和教育实践都成果不多。文章分析了以人本价值取向构建人才培养模式的思路，阐述了广州城市职业学院市场营销专业以人本价值取向系统地构建人才培养模式的探索性实践。