Stats that have come out since the recession show that consumers remain cautious about their weekly shopping, but are increasingly willing to splash out for special occasions.How else could discount supermarkets continue to grow at the same time as the food service sector strengthens? Andy and Frances Offer have found this within their own business and adapted accordingly.They grew their 'tiny hobby' selling a few half lambsfrom their farm near Leominster, Herefordshire, into the solid Whyle House Lamb business by attending farmers' markets, doing 14 a month at their peak and selling as many as three lambs each time. But sales slowed down as the recession hit and the novelty of the markets wore off.
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机译：经济衰退以来的统计数据表明，消费者对每周购物仍然保持谨慎，但越来越愿意在特殊场合大肆购物。随着餐饮服务业的增强，折扣超市又将如何继续增长？安迪（Andy）和弗朗西丝·弗朗西斯（Frances Offer）在自己的业务中发现了这种情况，并进行了相应的调整。他们通过参加农民市场，将自己的微小爱好从在赫里福德郡莱明斯特（Leominster）附近的农场出售了一半的小羊羔，变成了坚实的Whyle House Lamb生意。每个月最多卖出三只羔羊。但是，随着经济衰退的到来以及市场的新鲜感逐渐消退，销售放缓了。
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