The basic steps in the construction of an efficient marketing system on the basis of an analysis of the value creation chain are considered. A technique is proposed for construction of the marketing system of a producer, selection of the structure of the marketing channels, and methods of distribution of the output with mandatory analysis of the characteristics of consumers, output, and producers. To understand the essential nature of the questions discussed here, an example illustrating the construction of an efficient marketing network in the market for weight-supporting springs is presented.
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