Impact of communication behaviour of farmers of watershed and non-watershed areas in Bundelkhand region.

摘要

This study was conducted to determine the communication behaviour of farmers (n=150) in watershed and non-watershed areas in Bundelkhand region of Madhya Pradesh, India. Results showed that major sources of communication utilized by the farmers in watershed areas were agricultural scientists (76%) followed by soil conservation officers (68%), whereas in non-watershed areas, major sources of communication were surpanch (53%), and progressive farmers (46%). Similarly, major channels of communication in watershed areas were training (82%), radio (68%), demonstration (62%), whereas in non-watershed areas, major channels of communication were gossip groups (65%), and panchayats (63%). The farmers of watershed areas had better communication behaviour towards recommended soil and water conservation practices than non-watershed area. It is suggested that the facilities available to the farmers of watershed areas should also be provided to the farmers of non-watershed areas for sustainable production and productivity.