'Log on to social media to reach service users'.

摘要

When we posted a story on nursingtimes.net about the Nursing and Midwifery Council's guidance on social media usage, many net-savvy nurses suggested this was an invasion of their privacy and yet another stick to beat them with, while a few countered that it was just common sense in the light of recent abuses of social networking sites. In our survey of nearly 1,000 nurses (see pages 2-4), only 21% felt using the sites could be beneficial professionally. The survey also shows nurses have concerns that social media is being used inappropriately by their colleagues, but, used appropriately Twitter, Facebook et al can be used effectively to engage with service users who perhaps won't attend meetings or appointments. NHS Direct uses social media to share information, ask for feedback or help, and to immediately handle complaints or correct rumours spreading among staff or the public. Many big businesses, such as Dell, Ford and Starbucks, all use Twitter as part of their customer service strategy.