Knowledge is power - National Semiconductor finds easy answers to customer problems with knowledge management platform

摘要

The growth of e-commerce has created an explosion in both the amounts and types of data that companies must manage. For instance, National Semiconductor, Santa Clara, Calif., a USD2-billion-a-year manufacturer of analog-based integrated circuits, constantly funnels new versions of engineering drawings, Microsoft Word documents, and multimedia files to a Web-based program that fields customer queries about what they need a computer chip to do and then points them to the National Semiconductor product that meets those specifications.