Towards development of a Wine Neophobia Scale (WNS): Measuring consumer wine neophobia using an adaptation of The Food Neophobia Scale (FNS)

摘要

A Wine Neophobia Scale (WNS) was created from The Food Neophobia Scale (FNS) modified by substituting the word 'food' with 'wine' and discarding one item. Respondents (n = 207) completed the WNS in order to identify scale items. Analysis indicated that the item "I am very particular about the wine I drink" should be removed. Exploratory Factor Analysis (EFA) followed by Confirmatory Factor Analysis (CFA) provided a unidimensional model that was internally reliable. The final WNS contained eight items, rated on a 9-point scale, and giving a maximum score of 72. The WNS was test/retested, checked for reliability and validated using a cohort of 471 Australian wine consumers and was then applied to 1000 Australian respondents who had consumed wine in the past two weeks. WNS scores were split into quartile segments and respondents who scored 39 or more were identified as wine neophobics.