If it pleases the consumer, it is likely to sell well

摘要

Why is it then that the simple economic certainty of supply and demand rarely manifests itself in the realm of standards development? After all, the product on the shelf is only as good as the underlying standard upon which it is based. Why aren't consumers more widely involved in the development of standards for consumer products and services? Why do manufacturers not insist that consumers be at the standards setting table, knowing full well that they are on the other side of the cash register?