There's a storm brewing in designland. A backlash is gathering momentum, and what's more, some of its chief dissidents are design's leading lights. Philippe Starck sheepishly peered out of the cover of December 2006 Icon magazine, under the '1 killed design' banner. In an Observer article a few months earlier Stephen Bailey, the fiery British design critic, exclaimed "When I hear the word 'designer', I reach for my chainsaw." Just as critics from outside design are sharpening their knives, designers are becoming racked with self-doubt and loathing.
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