The Sell Then Build (STB) system has long been used in Malaysia housing sector. This system and concept has been extremely successful, ultimately delivering over 70% of the total targeted housing units for the nation. However, behind this backdrop of success, the issues such as abandoned projects, late delivery and shoddy workmanship has shaded a shame on this system. Realizing the unfairness of the system to the house buyers, the Malaysian government agreed to provide an alternative housing delivery system that can better serve the rights of the buyers, namely Build Then Sell (BTS). Nevertheless, there is also an argument that stated that there is no guarantee the house buyers would be willing to absorb the BTS houses been put in the market because of the anticipated higher price the houses would command. This paper is aim to identify house buyers' preferences of 100% BTS, 10:90 BTS, and STB housing delivery methods; and to rank the factors influencing house buyers' preferences of the 100% BTS, 10:90 BTS, and STB housing delivery methods. The data collection method used in this study is by self-administered questionnaire in a survey conducted in a property exhibition in Melaka. In all, 244 people were willing to become the respondents for the study. Early findings showed that not many house buyers are aware of the characteristics of the BTS system that had been implemented in the housing market. The findings also indicated that STB method was perceived to be favored by the respondents (81.6% agreement) more than the 100% BTS method (56.6% agreement) or the 10:90 BTS (57% agreement). Further investigation revealed that STB scheme was more preferred than the two BTS variants because of the lower initial purchase price. The BTS variants strong point is also the financial factor - the systems were perceived to be more attractive to the lenders in term of loan approval to the house buyers.
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