NARRATIVE PERSUASION AND CINEMATROGRAPHICFICTION: A CROSS-CULTURAL STUDY ABOUT THEIMPACT OF THE FEATURE FILM, 'A DAY WITHOUT AMEXICAN' ON ATTITUDES TOWARD IMMIGRATION

摘要

It is presented a cross-cultural research with a quasi-experimental design about the persuasive impact of the movie "A Day without a Mexican" (Sergio Arau, 2004) on attitudes and beliefs towards immigration. The study was carried out in two different cultural contexts: Spain, a recent new immigration country, and Mexico, an emigrant country. 169 university students participated in the study, from Spain (n = 93) and Mexico (n = 76). The results showed that experimental exposition to the movie "A day without a Mexican" induced a positive attitudes and beliefs about the positive economic impact of immigration on host societies. Finally, it was contrasted that identification with movie's characters was a very important mediating variable in order to explain the narrative persuasive impact of "A day without a Mexican".