Suppliers enter social media space

摘要

Professional networking, product testing and humanising brand opportunities abound. WINERIES ARE INCREASINGLY using and achieving great results with web-based social media - such as Facebook, Twitter, YouTube and Linkedln -allowing them to secure customer loyalty and promote their brand in a tough climate. Now, suppliers of industry equipment from harvesters and trellises, right through to wine bottling services are jumping on the social media bandwagon to engage winemakers and grapegrowers, and market their products.