Social media marketing:the impact and influence of social media on consumer purchasing behavior

目录

声明

摘要

ABSTRACT

STATEMENT OF AUTHENTICITY

ACKNOWLEDGEMENTS

Table of Contents

LIST OF ABBREVIATIONS

CHAPTER 1 INTRODUCTION

CHAPTER 2 LITERATURE REVIEW

2．2．Social Media Tools

2．3．Social Media Marketing

2．5．The Characteristics of Social Media Marketing

2．6．The Benents of Social Media Marketing

2．7．The Impact of Online Social Networks on Consumer Purchasing Decision

2．8 Determining factors of the use of Social Networks in Consumer purchase decisions

2．9 Social Media Marketing And Brand Awareness

2．10 Conclusions on Above Literature Review

CHAPTER 3 OBJECTIVE AND RESEARCH METHEDOLOGY

3．1Research Objectives

3．2 Research Hypothesis

3．3 Research Methodology

3．4 Limitations of the study

CHAPTER 4 DATA ANALYSIS AND INTERPRETATION

CHAPTER 5 FINDINGS AND SUGGESTIONS

5．1 FINDINGS AND CONCLUSIONS

5．2 SUGGESTIONS AND RECOMMENDATIONS

REFERENCES

Webliography

APPENDIX