Rabobank report: structural changes for wine industry

摘要

2017 was a dynamic year for the wine industry, marked by short-term scarcity and rising prices, according to Rabobank's latest Global Wine Quarterly report.The report says while, "2017 was an unusual one for the wine industry, forcing all players to rethink their short-term strategies," changing consumerbehaviour, global shifts in demand volumes and changing trading frameworks, could represent long-term structural changes.RaboResearch senior beverages analyst, Maria Castroviejo, said the unconventional year may be a one-off, although it could be enough to accelerate deeper changes that were already developing in the wine industry.