Niche markets and fast delivery the keys for Wisconsin trout producer

摘要

Adecade ago, says Wisconsin trout farmer Peter Fritsch, when he visited a restaurant or supermarket to sell his fish, the buyer would complain that his product was substantially more costly than his competitors But Fritsch, who owns and operates Rushing Water Fisheries, stuck to his guns and refused to drop his prices. Over time he built a solid reputation for superior-quality fish that buyers usually agree are worth the extra outlay.