OBJECTIVE: The success of imaging services has been driven, in large part, by radiologists, who arguably became the most visible physicians within their organizations. But this success came at a price, and many groups have sought ways to reduce their traditional responsibilities. In doing so, they have given away one of their strongest assets, their visibility. They now risk being seen as commodities rather than peers--a position that may make them invisible altogether. This article addresses ways to improve these issues. CONCLUSION: Radiologists need to foster professional relationships with all clinical staff, not just physicians. They need to be seen as visible, active, collaborative, and positive participants by all members of the organization. In this way, they can ensure their visibility and continued demand for their services.
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