Race, place and the marketing of British rurality.

Noxolo P

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Race, place and the marketing of British rurality.

机译：种族，地方和英国乡村营销。

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This paper uses cultural theory as a framework to demonstrate that the marketing of British rurality as a national and global 'place brand' relies heavily on racialized difference. It is suggested that, though the invocation of rural racism seems to depart from the rural idyll as a place brand, the fleeting and unusual presence of black people in rural images does not disturb the habitual whiteness of the rurality that is generally constructed. The paper suggests the creation of an ethical practice of rural place branding in relation to racialization..

机译：本文使用文化理论作为框架来证明，英国乡村作为国家和全球“地方品牌”的营销很大程度上依赖于种族差异。有人认为，尽管乡村种族主义的诉求似乎偏离了乡村田园诗的地名品牌，但黑人在乡村形象中短暂而异常的存在并不会打扰普遍构建的乡村习惯性的白人。本文提出了与种族化有关的农村场所品牌道德实践的创建。

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《Journal of Rural Enterprise and Management》 |2006年第2期|共13页
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Noxolo P;
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正文语种 eng
中图分类农业经济;
关键词
marketing; race relations; rural areas;

机译：市场营销;种族关系;农村地区;

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1. Race, place and the marketing of British rurality. [J] . Noxolo P Journal of Rural Enterprise and Management . 2006,第2期

机译：种族，地方和英国乡村营销。
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机译：her下的服务：塞拉利昂英国殖民地政府的西印度人，1808--1880年：英属西非殖民地的种族，阶级和种族
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8. Demand for Medical Services Among Previously Uninsured Children: The Roles of Race and Rurality. [R] . Goldsteen, K., Goldsteen, R. L. 2002

机译：以前没有保险的儿童对医疗服务的需求：种族和乡村的角色。

Race, place and the marketing of British rurality.

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