MARKETING-KEEP A PERSPECTIVE

摘要

Now that corn is trading approximately $1.50 off of its highs established last September, no doubt many people wonder what this market is really worth. At least subconsciously, most people make marketing decisions on a price comparison. Unfortunately,on the way up, the comparison is the lowest price of the last six months, and on the way down it is the highest price of the last six months. It's how long we can remember. As Will Rogers once said, "I have a great memory, it is just short."