首页> 外文期刊>Psychology & marketing >Exploring Consumptive Moments of Value-Creating Practice in Online Community
【24h】

Exploring Consumptive Moments of Value-Creating Practice in Online Community

机译:探索在线社区价值创造实践的消费时刻

获取原文
获取原文并翻译 | 示例
获取外文期刊封面目录资料

摘要

Conceptual blind spots persist when it comes to understanding the value of consumptive dimensions of participation, such as lurking, in online community. This article uses a practice-theoretical lens to conceptualize the consumptive moments of online community practices and explores how they shape different value outcomes. Building on a mixed-method investigation through two studies within an online gardening community, findings reveal two specific consumptive moments, direct and vicarious, and their differential role in the creation of community engagement and vitality. These findings suggest that lurking is not adequately described as a unidimensional construct, but is best understood as vicarious consumptive moments of specific online community practices with distinctive value outcomes. Implications for research on online consumption community are discussed.
机译:当要了解在线社区中参与的消费维度(例如潜伏)的价值时,概念盲点依然存在。本文使用实践理论的镜头来概念化在线社区实践的消费时刻,并探讨它们如何塑造不同的价值成果。通过对在线园艺社区中的两项研究进行混合方法调查,发现发现了两个具体的消费时刻,直接的和替代的,以及它们在创造社区参与和活力方面的不同作用。这些发现表明潜伏没有被充分描述为一维结构,但是最好被理解为特定在线社区实践的替代性消费时刻,具有独特的价值结果。讨论了对在线消费社区研究的意义。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱:kefu@zhangqiaokeyan.com

京公网安备:11010802029741号 ICP备案号:京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有
  • 客服微信

  • 服务号