UK launch of Golden Virginia Yellow

摘要

Following an extensive 18-month process of research and development, on 2nd March 2009, the UK RYO market was dazzled by the sunny yellow packs (above) introduced by Imperial Tobacco as it launched its new Golden Virginia Yellow (GV Yellow).rnAlistair Brown, UK Marketing Manager at Imperial Tobacco commented: "The company constantly analyses and researches the RYO market and we have identified a clear opportunity: new Golden Virginia Yellow gives adult smokers the high quality they require whilst also offering a value for money proposition which is important in the current economic climate."