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INTERNET CHALLENGES TO BUSINESS INNOVATION

机译:互联网对业务创新的挑战

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Several months ago, I received a copy of a casebook with the words "PROFESSOR REVIEW COPY NOT FOR SALE" emblazoned on the cover. I was not the only law professor to receive this text, and the legal significance of those six words was the topic of much heated debate on the AALS Contracts law professor listserv. Much of the discussion, perhaps predictably, revolved around whether the prohibition against subsequent sale of the textbook was enforceable as a "contract." This particular publisher's action of placing the "PROFESSOR REVIEW COPY NOT FOR SALE" language upon the book cover was likely sparked by two recent developments made possible by the Internet. The first is email solicitations by entities seeking new, complimentary copies of casebooks from professors for cash. The solicitors then resell the books to students for less than the retail price. This proposition benefits the entities, the professors who make a little cash for giving away books that might otherwise end up in the recycle bin, and students who spend a bit less for already costly textbooks. These textbook reseller businesses were not feasible in the pre-Internet era.
机译:几个月前,我收到了一本案例书的副本,封面上刻有“教授复习非销售”字样。我不是唯一收到此文本的法学教授,这六个字的法律意义是有关AALS合同法学教授listserv的激烈辩论的主题。可能是可以预见的是,许多讨论都围绕禁止随后出售教科书作为“合同”可强制执行。这种特殊的出版商的行为是将“教授审稿不销售”的语言放在书的封面上,这可能是由于互联网的两个最新发展引起的。首先是实体的电子邮件招标,这些实体从教授那里寻求新的,免费的案例簿副本以获取现金。然后,律师以低于零售价的价格将书籍转售给学生。这一主张使实体,教授们付出了一些金钱,使他们本来可以把这些书本归还到回收站中,又为那些本来就很昂贵的教科书花费了更少的学生,则受益匪浅。这些教科书转售商业务在互联网时代之前是不可行的。

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