The at will presumption, the citadel that once governed the field, with such predictability, has been eroded of late by piecemeal attacks on both the contract and tort fronts and the entire field seems precariously perched on the brink of change. Blogging has established itself as a significant social phenomenon in recent years, with the "blogosphere" consisting of more than 8 million bloggers, a figure that is doubling every five months. As with previous technological innovations implicating social interactions, the proliferation of blogging has posed new questions of etiquette and sometimes resulted in friction.
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