Iger's Serious About Fixing ABC

摘要

On a may afternoon at manhat-tan's New Amsterdam Theatre, ABC staged a preview of its fall schedule for advertisers. The event was a smash; the audience was dazzled. But it wasn't the new TV shows that brought down the house—it was a live performance from Disney's Lion King musical. The event was an inadvertent reminder that while some Disney productions—like its Broadway shows—are boffo, the company has struggled with broadcasting since it bought Capital Cities/ABC for $19 billion in 1995.