Can This Man Reinvent McDonald's?

摘要

The world's biggest burger chain has turned off customers and shareholders in recent years. But a new CEO says he'll change that by giving authority to'managers and-gasp!-adopting some of rival Burger King's cooking methods. On the day McDonald's announced that Jack Greenberg would replace Mike Quinlan as chief executive, Greenberg picked up his phone and called the company's 20 largest shareholders. To each one, he spoke the words they'd been waiting to hear: "I'm a different person." And as CEO, he promised, he'll have "a different style."