Strategy by degrees

摘要

Corporate universities date back to the 1950s when General Electric founded "Crotonville" to train its managers. They fulfill a broad range of needs from elite "boot camps" to training in company procedures and philosophies and there are now over 1,500 of them in the USA. Some even function as adult education colleges for employees. Such diversity makes it hard to generalize but new research from Germany -where corporate universities are relatively new - reveals a new and growing emphasis on strategy process and development. This, in turn, suggests a new and decisive role for the corporate university.