As an important part of “soft power” in the national comprehensive power, culture plays an important role in the international status competition. This paper researches the relationship between the university campus culture construction and college students’ core values, in order to enhance the national soft power and build a powerful nation with the socialist culture. On this basis, this paper first constructs six influencing factors of college students’ core values and three influencing factors of campus culture construction, and then uses single-factor correlation analysis method for correlation analysis and exploration of their relationship, and finally uses Kruskal-Wallis non-parametric test method to verify the above model, and explain the effectiveness of model, thus providing the theoretical basis for improving the campus culture construction, improving the college students’ core values and improving the comprehensive soft power in China.
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