Pathos

摘要

In recent years, "valorisation" has become quite the buzzword. Knowledge must be marketed, and used to make money if at all possible. But how well does that actually work? And what effect does this drive to cash in have on the research being conducted at a university? We posed the question to Dean Rob Fastenau on the occasion of the 25th anniversary of the Delft Institute of Microsystems and Nanoelectronics. The institute must make money by doing production work for third parties now that its fixed financing is being withdrawn over the course of the next five years. Marketing knowledge requires more than just making innovative technology. You must not forget how to package the acquired knowledge, warns communication consultant Remco de Boer. "|ust like the ancient Greeks and Romans, todays genius must be well-versed in rhetoric.