Worldcraft: Building Worlds One Project at a Time

摘要

The question I get asked most often as BIG's Chief Communications Officer is: 'What is your communication strategy?' The honest answer is that we do not have a strategy. Instead, we operate on a number of principles and values for all our internal and external communications across a variety of channels.When I joined BIG in 2008, as a young communications student from Copenhagen Business School, the company was already on a fast track: Bjarke Ingels, who founded the practice in 2005, had several significant commissions under his belt, and most locals in Copenhagen had either heard about the studio because of its ingenious proposal to solve a housing shortage without losing any of the city's beloved green space through a 'Chinese wall' of residences, or through Bjarke's involvement in a loaded public debate about high-rises.