开发与整合：选题策划的基本思路

摘要

Topics planning is similar to product development in general enterprise which is of vital importance in the whole process of publishing business. Topics planning is not only a subject that worth researching, but also an accumulated experience of editors in the practice of editing. The basic ideas of topics planning are al about development and integration. With the development of culture and society, editors should continue to broaden the knowledge and means of development and integration. Topics planning is a sharp weapon of publishing house when pursuing double-effect, a reflection of editors personal value, and a guarantee for cultural inheriting in the whole society.%选题策划居于出版社业务环节的龙头位置，其基本思路是开发与整合，但随着文化的进步与社会的发展，编辑们要不断拓宽、丰富开发与整合的途径、手段。选题策划是出版社追求双效的利器，也是编辑追求个人价值的体现，更是社会实现文化传承的保证。