圕之旅：毕业季读者服务与新媒体营销的实践与启示

摘要

In the graduation session of 2014,Xiamen University Libraries organized graduates to visit libraries in Siming Campus, Zhangzhou Campus and Xiangˊan Campus. With this event named "a journey of libraries",new media marketing and promotion has been launched successfully by the staff of the libraries. This article reviews the whole event and shares experiences in service market-ing. 4 refs.%2014年毕业季，厦门大学图书馆组织毕业生探访思明校区、漳州校区、翔安校区三地图书馆，追忆阅读时光，憧憬美好未来。馆员们围绕此次“圕之旅”活动进行了成功的新媒体营销与推广，文章回顾了活动过程，并分享了服务营销的经验。