Starting from the communication field, this paper briefly discusses historical evolution and development of the concept of “television personality”. Focusing on the characteristics of the new media era of network transmission, concept of continuity and change of “television personality” is discussed, and on the basis of discussion, conclusions and reflection are put forward as well.%从传播学领域出发,简短论述“电视人”概念的历史沿革与发展,针对新媒体时代网络传播的特点,着重探讨“电视人”概念的延续性和变化性,并据此对新时代下的“电视人”现象进行总结与反思。
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