用文化品牌刷新历史街区

摘要

The article asserts that protection of historical block should depend on substantive characteristics of its history and historical development through a case study of Guangzhou Thirteen Hongs. The protection should also be based on the material carrier of culture and the renovation of spatial environments. The establishment of culture brand is useful to keeping it alive and to a sustainable development of international cultural tourist industry in that block.%以广州十三行历史街区为例，主张保护复兴历史名城，应遵循其固有文化的本质特征、繁衍脉络，立足于文化的物质载体、空间环境进行有机化康复更新，以此创建文化品牌，保养自身活力，打造高格调、高档次的国际化文化旅游产业，实现可持续发展。