推动传统媒体和新兴媒体的融合发展已成为国家的战略任务，然而，我们对媒体融合规律的把握存在诸多误区，这与“分化”一词的误解和误用密切相关。文章从“媒介融合”与“媒介分化”的争论出发，揭示融合规律研究中的主要问题，提出媒体融合的“分散”维度，将“融合”和“分散”视为一个事物的两个方面，继而在全面把握媒体融合内涵的基础上，思考推动传统媒体和新兴媒体一体化发展的措施。%It has become a national strategy to promote the integration of the development of traditional media and new media.However,with the misunderstanding and misuse of the word “differentiation”,we have many wrong un-derstandings of the law of the media convergence.Starting from the debate between “media integration”and “media differentiation”,the paper tries to reveal some main problems in the research of the law of media convergence.By putting forward a new dimension———“media divergence”,the paper tries to distinguish the “media integration”and the “media differentiation”as two aspects of one thing and proposes measures to promote the integration of tradi-tional media and new media.
展开▼
