基于90后大学生体育文化需求的高校体育文化发展特征与路径构建

摘要

By using research methods of questionnaire investigation, interview, literature, logic analysis, etc., and from the clear connotation of university sports culture and its relationship with college students’needs of sports culture, the author of this paper thinks that the post-90 students’needs of the sports culture reflect the fact that the core values of their needs are converted to the health of body and mind, that the mainstream trend of their needs is their craze for exotic culture, that their participation methods are in line with consumption culture and that their needs’information way highlights the application of the new media technology. The author also finds out that the current development characteristics of college sports culture are indicative of the intrinsic alienation of sports culture value, the self-loss of sports culture, the lagging consumption market of sports culture, and the poor information of sports culture. Besides, the paper points out the construction path for the current innovation of college sports culture.%运用问卷调查、访问调查、文献资料、逻辑分析等研究方法，从明晰高校体育文化内涵及其与大学生体育文化需求的关系入手，认为90后大学生的体育文化需求表现为需求的核心价值正在向“身心健康”转变、需求的主流趋势是对外来文化的风靡、需求的参与方式呈现与消费文化的接轨、需求的信息途径凸显新媒体技术的运用；当前高校体育文化发展特征表现为体育文化价值观念本质异化、体育文化的“自我迷失”、体育文化消费市场滞后、体育文化信息不畅；指出了当前高校体育文化创新构建的路径。