Media Communication Management: A New Trajectory

摘要

The fast-moving development of communication technologies is changing the platform of media functioning; it is transforming not only the content of the media signal, but also the form of its perception. The global acceleration of the characters and meanings translation affects the qualitative degeneration of the functionality of the media institutions, erases the boundaries, mixes them, and in some cases eliminates them. The potential of this movement intermediates a change of media management trajectory at both the state and individual levels. It establishes the phenomenon of super media.