Research on the Models and Development Strategies of Cross-border E-commerce in China

摘要

As a new model of cross-border trade, the cross-border e-commerce has achieved rapid development, and has become a new growth point of China's e-commerce market and the new "blue ocean" of the e-commerce industry. At present, the mainstream models of the cross-border e-commerce include the patterns of overseas online shopping, overseas direct mail and overseas warehouse. The problems of logistics, payment and law are still restricting the further development of cross-border e-commerce. This paper analyzes the above problems and puts forward the corresponding countermeasures to provide some references for the relevant researchers.