Cultivation of Students' Cross-cultural Communication Awareness in Business English Teaching in Higher Vocational Education

摘要

As one of the most important skills in higher vocational business English education and teaching activities, cross-cultural communication awareness directly influences the future employment and career development of vocational college students. How to strengthen the cultivation of students' cross-cultural communication awareness and communicative competence in vocational English education and teaching activities is the key content of current vocational English education and teaching activities. In vocational English education, students need to be encouraged to actively apply non-verbal communication skills and language communication ability, fully master the cultural differences between China and foreign countries through various forms and methods, clarify the importance of intercultural communicative competence and the specific ways of intercultural communication, so as to improve students' comprehensive English level and laying a solid foundation for the development of students' business English ability. The current situation shows that, there are still many problems in the business English teaching activities of higher vocational education in China, and a serious lack of attention to cultivation of students' intercultural communication awareness. The cross-cultural communication ability training activities have a monotonous form at present, which is difficult to stimulate students' interest in learning, seriously affecting the teaching effect. Therefore, it is necessary to combine the characteristics of the current era development, constantly optimize the students' intercultural communication awareness training methods, and fully stimulate students' interest in learning and enthusiasm for learning.