Analysis of Competition between Radio TV and Network Media

摘要

This paper mainly discusses about competitive integration relationship between network media and traditional media with representative of radio & TV, i.e. firstly analyzes their respective advantages and disadvantages, and points out that new media which mainly include network media and traditional media which mainly include radio & TV shall complement each other's advantages and have competitive integration to enhance advantages and avoid disadvantages, so that traditional media such as radio & TV etc could realize self-relocation under the situation of new media, achieve faster and more steady development in competition with new media represented by network media, and finally form a new situation of both competitive and integrated development between network media and traditional media in the era of new media.